We seek an experienced senior professional in Marketing to oversee our operations and implement the marketing strategy and vision. You will lead a team of enthusiastic marketing professionals and direct our marketing efforts towards greater success. Your primary focus will be premiumization of our product offering and creating better upsell/cross-sell opportunities and product awareness amongst existing customers. Better engagement with CXOs and group companies/ sister brands of our existing clients.
About FieldAssist
FieldAssist is a top-tier SaaS platform that specializes in optimizing Route-to-Market strategies and enhancing brand relationships within the CPG partner ecosystem. With over1,00,000 sales users representing over 600+ CPG brands across 10+ countries in South East Asia, the Middle East, and Africa, we reach 10,000 distributors and 7.5 million retail outlets across GT and MT every day. Our goal is to equip sales teams, managers, distributors, sales heads, and CXOs with an all-in-one platform, enabling them to make informed decisionsthat drive growth. FieldAssist is a 'Proud Partner to Great Brands,' like Godrej Consumers,Saro Africa, Danone, Tolaram, Haldiram’s, Eureka Forbes, Bisleri, Nilon’s, Borosil, AdaniWilmar, Henkel, Jockey, Emami, Philips, Ching’s and Mamaearth among others.
Key Responsibilities:
- Enable sales and business teams with pitch decks and sales enablement collaterals.
- GTM Strategy: Develops and optimizes go-to-market strategies for effective market entry and growth.
- Launch Execution: Best practices for successful product launches which aligns with our org structure
- Process Optimization: Streamlines product marketing & Customer Marketing processes for better efficiency.
- Cross-functional Collaboration: Enhances collaboration across Sales/ CS/ Product/ Tech/ HR teams to ensure strategic alignment.
- Generate client marketing traction for Upselling/ Cross-selling/ Adoption support through webinars/breakfasts/ email nurture/ product newsletters/ direct mailers/ training videos.
- Improve pipeline velocity for MOFU & BOFU leads (C/D/E only) in Funnel through Sales enablement (deck/ research/ ROI calculator/battle cards/reference marketing)
- Develop and execute a comprehensive marketing strategy to increase FieldAssist brand awareness, drive growth, and improve customer engagement.
- Oversee digital marketing campaigns, ABM, trade shows, exhibitions, events and webinars that generate TOFU leads, and drive pipeline growth.
- Set current and long-term goals for internal teams, freelancers and external partners.
Who we're looking for:
- A strong leader with 10+ years of team management experience and excellent communication skills.
- Proven ability to influence and inspire teams as Head of Marketing or similar roles.
- Demonstrable experience in developing efficient strategies and low-cost plans for all marketing aspects (Customer Marketing, product communication, sales enablement etc.).
- Curious about metrics, analytics and execution processes, then you are a good fit.
- Direct or indirect experience with tools like Zoho, GPT 4, Google Adwords, Google Analytics, LinkedIn, PR Newswire, Podcasting tools, Canva, Adobe Illustrator, SEM Rush, etc.
- Understanding of marketing automation tech stack, including concepts like conversion analytics funnel, account-based marketing campaigns, inside sales, etc.
- Energetic self-starter who can work independently and lead a team of performers in a competitive and fast-paced environment.
- Experience working in B2B/ SaaS/ CPG marketing is an added advantage.
Know Your Leaders:
Divir Tiwari is the Co-founder and CEO, a graduate from Indian Institute of Technology, Dhanbad who loves to interact and apprehend concerns which have a potential to be resolved with new-age technology. In 2014, Divir co-founded FieldAssist, a part of Flick2Know. Driven to solve the most critical challenge of the CPG industry- mapping and monitoring field sales staff. Today, under his fine leadership, FieldAssist powers go-to-market strategies of over 600 CPG brands with tens of products and uncountable innovations in its portfolio.
Paramdeep Singh Anand is the Co-founder at FieldAssist. His journey started with founding his own venture in the FMCG space. After a successful first exit in 2014, he shifted gears and ventured into the technology industry to develop India’s flagship B2B SaaS product - FieldAssist. Technology excites him and the Consumer Goods industry is his passion, and FieldAssist is the perfect fusion of both worlds. Right now, his focus is on creating a unified ecosystem of technology products that empower companies to build great brands.
FieldAssist on the Web:
Website: https://www.fieldassist.com/people-philosophy-culture/
Culture Book: https://www.fieldassist.com/fa-culture-book
CEO's Message: https://www.youtube.com/watch?v=bl_tM5E5hcw
LinkedIn: https://www.linkedin.com/company/fieldassist/