We seek an experienced Brand Manager to oversee our Branding strategy, Content development and Growth vision. You will lead a team of enthusiastic digital content and growth marketers, freelance writers, agencies and designers to direct our marketing efforts towards greater success.
Your primary focus will be to own the content funnel, create brand awareness, and lead growth activities in India, Africa, MEA, and SEA. This role is a mix of IC (branding part - 40% of the KRA) and team management(60% of the KRA).
About FieldAssist
FieldAssist is a top-tier SaaS platform that specializes in optimizing Route-to-Market strategies and enhancing brand relationships within the CPG partner ecosystem. With over 1,00,000 sales users representing over 600+ CPG brands across 10+ countries in South East Asia, the Middle East, and Africa, we reach 10,000 distributors and 7.5 million retail outlets across GT and MT every day. Our goal is to equip sales teams, managers, distributors, sales heads, and CXOs with an all-in-one platform, enabling them to make informed decisions that drive growth. FieldAssist is a 'Proud Partner to Great Brands,' like Godrej Consumers, Saro Africa, Danone, Tolaram, Haldiram’s, Eureka Forbes, Bisleri, Nilon’s, Borosil, Adani Wilmar, Henkel, Jockey, Emami, Philips, Ching’s and Mamaearth among others.
Responsibilities:
- Develop and execute a comprehensive strategy to increase FieldAssist brand awareness, drive growth, and improve brand recall.
- Drive the development, implementation and distribution of digital marketing campaigns, including SEO, PPC, LinkedIn Ads, social media, email, and content marketing.
- Spearhead the team in building and following the editorial/social calendar to create best-in-class content marketing assets like podcasts, blogs, newsletters, whitepapers, success stories, eBooks, reports, webinars, infographics, videos, and emails.
- Oversee marketing campaigns, ABM, trade shows, exhibitions, events and webinars that generate TOFU leads and drive pipeline growth.
- Enable sales and business teams with pitch decks and sales enablement collaterals.
- Improve pipeline velocity for MOFU & BOFU leads (C/D/E only) in Funnel through Sales enablement (deck/ research/ ROI calculator/battle cards)
- Set current and long-term goals for internal teams, freelancers and external partners.
Requirements:
- 8+ years experience with ability to manage a team and excellent communication skills.
- Understanding branding and content frameworks is a must-have for this role.
- Demonstrable experience in developing efficient strategies and low-cost plans for all marketing aspects (branding, product communication, sales enablement etc.).
- Direct or indirect experience with tools like Zoho, GPT 4, Google Adwords, Google Analytics, LinkedIn, PR Newswire, Podcasting tools, Canva, Adobe Illustrator, SEM Rush, etc.
- Energetic self-starter who can work independently and lead a team of performers in a competitive and fast-paced environment.
- Experience working in B2B/ SaaS/ CPG marketing is an added advantage.
Know Your Leader
Divir Tiwari is the Co-founder and CEO, a graduate from Indian Institute of Technology, Dhanbad who loves to interact and apprehend concerns which have a potential to be resolved with new-age technology. In 2014, Divir co-founded FieldAssist, a part of Flick2Know. Driven to solve the most critical challenge of the CPG industry- mapping and monitoring field sales staff. Today, under his fine leadership, FieldAssist powers go-to-market strategies of over 600 CPG brands with tens of products and uncountable innovations in its portfolio.
Paramdeep Singh Anand is the Co-founder at FieldAssist. His journey started with founding his own venture in the FMCG space. After a successful first exit in 2014, he shifted gears and ventured into the technology industry to develop India’s flagship B2B SaaS product - FieldAssist. Technology excites him and the Consumer Goods industry is his passion, and FieldAssist is the perfect fusion of both worlds. Right now, his focus is on creating a unified ecosystem of technology products that empower companies to build great brands.
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